US CRAFT BEER SET TO TAKE 7 % OF US MARKET

Despite the overall drop in the US beer market the sale of “Craft beer” continues to grow. Craft beer production continues it’s growing trend to capture a 7% of the total beer market. It is believed that craft beer is up from 178 million cases to 195 million. Consumers continue to express their interest in different flavour profiles and beers that are compatible with different foods. By June 2013 there were some 2,500 craft breweries in the US. However, the biggest selling category of beer in the US is “Light” which makes up 50% of the market.